Choosing the Right Colors for Your Brand
Choosing the right color palette for your next website can be a complicated decision. One thing to keep in mind is the audience of the website and the service you are providing. Medicine and law generally move toward more corporate professional colors like navy blue, tan, and burgundy.
Depending on your logo and marketing materials this can be a little different than the stereotype. If you are working with a law firm that has a bright orange in the logo, for example, you should use this color as your main color. Creating a flow between all of your materials is more important than choosing colors based on the market. You want your audience base to connect the colors you use with your brand. If you are creating your website before other marketing materials take note of your hex codes so that your colors stay the same between all of your materials.
Let’s Begin.
Making a Color Palette for Your Website After Finding Your Main Color
How to Apply Your Color Palette to Your Website
Choosing a Marketing Agency
Making a Color Palette for Your Website After Finding Your Main Color
There are plenty of resources out there to help you find complimentary accent colors for your website. Depending on your skill level and how you are designing your site there may be different resources you prefer.
Adobe Color Wheel – With Adobe Color Wheel you can paste in your first color’s hex code and the color wheel will pop out the suggested accent colors for your website’s color palette. You can choose between analogous, monochromatic, triad, complementary, compound, shades & custom. This website is probably one of the most basic options you will have to choose from as it does not have the features of sites such as Coolers. However, this is still a great resource and great for when you need know what you need and don’t need a bunch of extra features in the way.
Coolers – Coolers is a great option for beginners to color palettes and can help you through the entire process. Not only can you add the hex code of your main color and it create a palette for you but you can generate random color palettes and upload images to the site and it will create a color palette for you from the image.
How to Apply Your Color Palette to Your Website
So you have your color palette down but before you start adding those colors around you need to know how frequently you should use those colors. Fortunately, there is already a pretty good formula established for this. It is called the 60-30-10 rule. Your rule of thumb here is make sure that your main color is used 60% of the time, your secondary color is used 30%, and your accent is used 10% of the time. If you add more colors to the mix think of the importance of that color and either add it to your secondary or accent. When you add to your secondary or accent divide that percentage between all the colors you have chosen in that category.
Choosing a Marketing Agency
If the process of redesigning your website or find the perfect color scheme for your site seems like too much you can always seek out the services of a full service marketing agency like Blue Dog. Blue Dog can help you through every step of the way. From a business concept, redesign, or improving ranking on Google. Send Blue Dog a message today or give us a call to help you with your marketing strategy.
